Buyer Brief

How It Works

You tell us about the vehicle you are considering, your trade if you have one, and where you are in the buying process.

We research the deal before you start negotiating. That includes the vehicle, current market pricing, applicable rebates and incentives, available incentivized rates, and the numbers that matter on your trade.

If you are buying used, we help establish a realistic offer based on the vehicle, market, and history.

The goal is to give you the numbers before the dealership starts building the deal around you.

Why It Matters

The price you see online is only one part of the transaction.

A dealership can move money between vehicle price, trade value, financing, fees, and incentives and still make a deal look attractive on the surface.

Buyer Brief helps you separate those numbers before you walk in.

That means you are not relying on the dealership to tell you what the vehicle should cost, which incentives apply, or whether the offer in front of you is actually competitive.

What You Get

• Everything included in Trade-In Shield
• Dealer-grade trade research and documentation
• Carfax review when applicable
• Current vehicle pricing research
• Applicable rebates and incentives
• Incentivized financing rates when available
• Used-vehicle offer guidance
• Market information to support your offer
• A clear target for the numbers you should be looking for
• Guidance on how to approach the dealership